Determining the correct price of your boat is the key starting point in any successful marketing and sales campaign. To set a realistic, market-based price, you must do your research. Boat pricing is not as straight-forward as automotive pricing. Prices may fluctuate by region and season, and boats often come with a number of unique features and options. So do your research. Below are two good online resources for boat values and pricing.

NADA Guides – Boat Values and Pricing

American Boating Association – Boat Values and Pricing